Creating Waste Management Solutions for Entrepreneurialism and Public Health in West Africa

Dechets a L’Or needed to showcase their service offerings and highlight the scalability of sustainable waste management services in small to mid sized cities for job creation and positive public health outcomes across West Africa. Our team designed and launched a digital interface, brand identity, and mapping of waste-to-energy process for a social enterprise to expand its fundraising efforts. We highlighted sustainable waste management services and showcased an innovative business model that turns waste into energy.

Context

How might we map a new waste collection and processing system that encourages local economic development and public health outcomes?  Sub-Saharan cities are growing and so is their waste. When untreated waste is openly disposed onto streets it creates pollutants, contaminates water systems, and creates unnecessary health hazards. Functional waste systems that integrate households, communities, and enterprises into a reliable and safe waste collection model is necessary to address pollutants and promote employment and public awareness.  

Approach

Our team built the brand identity, messaging, and communication collateral (print and digital) to showcase a new business model and launch a public awareness campaign to meet the client’s fundraising goals for its pilot phase. We facilitated client workshops to pinpoint short term organizational goals and mapped long term growth to scale Dechets a l’Or business model to target audiences, funders, government, users, and a workforce. Afterwards, we built a roadmap to help the client achieve simultaneous goals within its budget and timeline.

Outcome

We distilled waste management issues, a new value chain for waste collection and processing, and the waste-to-energy system to recycle waste and create new products utilizing anaerobic digestion technology. Having mapped the value chain, we developed user-friendly materials to highlight the management system and the products that would be created from recycled materials.  Additionally, we designed an organizational growth and service model for a user-focused experience and a clear call to action to promote engagement with client’s business model and digital strategy (video, website, social media).